Bowbrook is a Dementia Centre of Excellence coming soon to Fradley in Staffordshire.

Bowbrook is a state of the art Dementia Centre of Excellence in Fradley, nestled within a residential estate, having access to, and being part of its local community. It is designed to provide specialist care and support services for older people living with dementia and complex needs.

Our specialist care team will deliver personalised, high quality care and support 24 hours a day.

The service supports up to 90 adults, care will be provided across six households, each with 15 en suite bedrooms and communal spaces, the households are individually decorated to aid orientation and wayfinding and have a domestic style layout with an open plan kitchen where customers are encouraged to engage in meal preparation and cooking. Each of the households has access to landscaped gardens or a rooftop terrace so people can easily access outdoor space.

Customers can engage in group activities or pursue their own interests in the smaller communal areas or their own private rooms. 

In addition to our homely households there is a communal space and meeting room for use by customers, staff, and the wider community.

Bowbrook provides a range of specialist dementia care and support services to people with a range of needs, including:

  • Older adults (over 55 years)
  • People with dementia and associated mental health conditions
  • Older adults with physical disabilities
  • People with hearing or eyesight difficulties (or both)

Services are delivered flexibly to meet people’s needs as they change. We aim to provide a tailored package of care for each customer, which contributes to their overall personal healthcare and wellbeing needs and preferences. We work with other services and professionals to help to maximise each customer’s independence and encourage them to participate as much as possible in their community.

Each household comprises:

  • 15 bedrooms with en suite shower rooms
  • An assisted bathroom
  • Communal kitchen
  • Dining room
  • Lounge area
  • Access to gardens and/or outdoor space
  • Snug
  • Cinema room

All areas are fitted with an alarm system ensuring 24 hour access to staff should individuals require assistance. We also use a range of technology to enhance the care we deliver and support individuals to be more independent.

Bowbrook has an activities coordinator who plans and coordinates activities and volunteers within the centre, along with facilitating wider community engagement.

Bowbrook’s community hub is open to both customers and the wider community. The hub facilities include:

  • Reception area
  • Meeting/Events room
  • Coffee bar
  • Shop
  • Hairdressing salon
  • Guest suite
  • Garden areas with outside seating and walkways
  • Outdoor children’s play area

Operating hours: Bowbrook operates 24 hours a day.

Care provision: Bowbrook provides residential care for older adults with dementia and associated complex needs. It is registered with the CQC.

Getting a placement

We accept both state funded and self funded customers.

Admissions are planned with the customer and their family, carers and associated professionals. Information obtained helps to form an initial care and support plan, which is regularly reviewed and amended. Customers will have their income assessed and those with capital above the government threshold will be required to pay or make a contribution towards care. For state funded customers please ask your social worker for more information on care funding.

For more information visit the website at

Registered Manager: Amanda Jelbert
Telephone: 01543 398510

Find what you need